When one decides to buy a new consumer good, be it a computer, a
table, book, anything; one usually expects to take some features of
that good for granted. for example: when you buy a table, it is highly
unlikely that in the advert for it, the retailer is boasting about how
it comes with legs as standard. Or in the case of a book, how it comes
with "pages made of paper"
But I was reading through my local newspaper, and I saw an ad for two
Ssanyong cars. They actually called them offroaders, but even my
mother doubted that they could even attempt to drive over something as
troublesome as a crack in the road. In the ad for their Actyon ute,
they listed the usual features such as air-con and the supposedly
powerful diesel engine, (which was the world's first attempt at
calling an engine which produced less than 200 kW "powerful")
As I read down the list, however, my trust for the car (which was
already pretty thin) vanished completely. The ad boasted that the car
had four wheel disc brakes. Now, I don't know what the brake
technology is in Korea, but judging by the ad, it's clearly very old.
No car manufacturer since around the 1980s has ever boasted about their automotive
creation having such a commonplace feature.
And if you think it couldn't get any worse, you are sadly wrong. I
scanned my eyes across the page and saw the lost of features for their
Rexton model. This car was advertised as having three point seatbelts!
I haven't seen any car ad in my entire life with three point seatbelts
advertised as a feature. This shows Korea's level of automotive
crappyness as being off the charts. In other words, avoid any car from
Ssanyong at all costs. You may find that a feature on one of their
crappier models is doors and a roof.